Nothing
we’ve ever created has been designed just to look beautiful. That’s
approaching the opportunity from the wrong end. Instead, as we
reconsidered iOS, our purpose was to create an experience that was
simpler, more useful, and more enjoyable — while building on the things
people love about iOS. Ultimately, redesigning the way it works led us
to redesign the way it looks. Because good design is design that’s in
service of the experience.
-- To silence a growing chorus of discontent against an operating
system design that's remained more or less static since 2007, Apple
needed to go big. With iOS 7, it did. Apple's crisp, newly announced OS
update gives the mobile operating system a radical new look and some
first-for-Apple features for iPhone and iPad fans, like quick-access
system controls, automatic app updates, and Apple's AirDrop file-sharing
system.
While there are a few notable new features in iOS 7, the new interface is by far the platform's deepest felt and most profoundly changed of the entire batch. Apple's other features are relatively uninspiring and do little to challenge competitors; however, we have a feeling that Apple is saving some major reveals for its next big iPhone announcement.
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